by Pamela Vaughan
Follow Buttons vs. Share Buttons
The first step in understanding the nuances of all the various social media buttons is being able to differentiate between social media sharing buttons/links and social media follow buttons, and identify which type of button you should be using. So let's clear that up right now.
Social Media Follow Buttons
These buttons serve to promote your business' presence on various social networks and help you generate fans/followers for those particular accounts. By placing these buttons on your business' website, you can help to create visibility for your social media accounts and easily extend your reach there. You can put these buttons anywhere on your website, but we recommend at least placing these buttons on your website's main homepage, your 'About Us' page, and your blog's homepage/sidebar. The Twitter Follow Button, Facebook Follow Button, and LinkedIn Company Follow Plugin (and more) we'll cover in this article all serve as social media follow buttons.
Social Media Share Links/Buttons
These links and buttons enable your website visitors and content viewers to easily share your content with their social media connections and networks. Adding these buttons to your content allows you to expand the reach of your content to new audiences and generate new visitors back to your website. You should add social media sharing links/buttons to every piece of content you create, including landing pages, web pages, individual blog articles, email content, etc. The Tweet/Share Button, Facebook Like Button, And LinkedIn Share Button (and more) we'll cover in this article all serve as social media sharing buttons.
Now let's dive into the most important social media buttons available for each of the top five social networks.